The Rise of Curate — a Next-Gen Marketplace

The 21st century has seen remarkable innovations, most of which have been based on internet platforms such as the social media network or the rise of fintech. However, one of the most advanced innovations to date has been the introduction of the e-commerce sector.

At a very basic level, e-commerce has become the new normal for people buying and selling different products digitally. However, just as with every other sector, e-commerce shows tremendous potential to grow and evolve in this space. Over the past few years, this sector has introduced a number of remarkable features, but the inclusion of the latest technological trends is yet to come to fruition.

One such technology, and arguably the most revolutionary of them all, is Blockchain.

With the help of Blockchain, the e-commerce sector is moving towards a more customer-centric approach. The customer here is any entity on the e-commerce platform; either a buyer, a seller, or a distributor. In essence, Blockchain creates a peer-to-peer network by removing the central authorities and replacing them with a consensus protocol to authenticate the interactions between the peers.

The Rise of Curate

Based upon the principles of Blockchain technology, Curate is a marketplace providing an authentic, decentralized environment. Leveraging the immutable database of Blockchain, Curate offers a credible source of information for both the buyer and the seller. Moreover, this immutable database is secured with the highest form of encryption which makes it completely secure.

Due to these features, the Curate ecosystem provides the utmost security to the entities on the platform and also guarantees data privacy. For the buyers, enhanced data privacy means that their data will not be accessible to third parties for various reasons such as manipulating them into buying a certain product based on their interests.

For the sellers, enhanced data privacy means that they will get an unbiased ecosystem free from fake reviews. By removing the central authority’s governance from the system, Curate offers every seller a fair chance of pitching to the buyers and getting the exposure that they deserve.

An integral part of the Curate ecosystem is authentic reviews, and to motivate the users for leaving such reviews, a reward system has been implemented. This reward system works as an incentive model and increases user engagement in the marketplace.

Furthermore, this reward system is facilitated by the native currency of Curate, the XCUR token. This token can also be used for in-app purchases or completing online transactions without any transaction fee. Even in the case of cross-border payments, XCUR token allows a seamless payment network eradicating the hefty process along with unreasonable fees.

The XCUR token can also be used outside of the Curate ecosystem. Being an ERC20 and BEP20 token, XCUR is compatible with both the Ethereum and the Binance Smart Chain. Considering the prominence of these two Blockchains in the DeFi world, XCUR token is accessible worldwide and can be used for numerous activities such as staking and other modern financial services.


The availability of a token to complete online payments aligns Curate with the future world of decentralized finance. This is why Curate is fast enroute to becoming the default e-commerce marketplace for the future.

Another reason behind Curate’s immense potential is the possibility of integrating the Curate marketplace with social media platforms. This allows better content discovery for the sellers and exposes them to a wider market. Domains such as Clothing, Fashion, Health, and Beauty can greatly benefit from this content discovery model.

The rise of Curate marks the rise of a new decentralized community for the e-commerce sector.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store